Privacy Policy
https://store.bird.eu Website - Last updated: August 21, 2026
Blackbird Agency (“Blackbird,” “we”) places great importance on protecting the privacy and personal data of users and visitors (“you,” “the user”) to the website https://store.bird.eu (the “Site”).
The purpose of this policy is to inform you, in accordance with Regulation (EU) 2016/679 of April 27, 2016 (“GDPR”) and Law No. 78-17 of January 6, 1978, as amended, on information technology, files, and civil liberties (“Data Protection Act”), about how your personal data is collected, used, shared, and protected when you browse the Site, fill out one of our forms, or contact us.
1. Identity and Contact Information of the Data Controller
The data controller for personal data collected on the Site is:
- Blackbird Agency — SAS with capital of €10,000; Registered office: 5 avenue de la Marseillaise, 67000 Strasbourg, France
- SIRET: 812 115 962 00035 — APE Code: 6201Z — Intra-Community VAT No.: FR 62812115962
- Phone: +33 3 88 25 77 00
- Email for questions regarding personal data: [email protected]
Blackbird Agency has been part of the Synolia Group since 2024. Each company within the group remains the data controller for the data it collects through its own websites and services, unless otherwise stated.
2. Personal Data Collected
We collect only the data necessary for the purposes described below. Depending on your interactions with the Site, the following data may be collected:
2.1 Contact Form
- Identity: first name, last name
- Contact information: email address
- Content of your message
- Express consent via the checkbox on the form
2.2 Newsletter Subscription
- Email address (and, if applicable, first name)
- Subscription date and status
2.3 Downloading resources (white papers and other content)
- Identity and professional contact information provided in the download form (last name, first name, work email, company, job title, depending on the fields provided)
- Resource downloaded and download date
2.4 Browsing data
When you browse the Site, certain data is automatically collected through cookies and trackers (IP address, pages viewed, duration of visit, device type, and browser, etc.). Details about these trackers and how to manage your consent are described in our Policy on Cookies and Other Trackers, available separately and accessible via the consent banner and the Site’s footer.
2.5 Login Data
Technical connection data: IP address, server log data, browser type, pages viewed, timestamps—collected automatically while browsing the Site.
3. Purposes of Processing and Legal Bases
Your data is processed for the following purposes:
| Purpose | Data involved | Legal basis (Art. 6 GDPR) |
| Responding to your contact requests / quotes | Contact form | Legitimate interest in responding to an incoming request; pre-contractual measures (Art. 6(1)(b) and 6(1)(f)) |
| Sending the newsletter and marketing communications | Email, first name | Consent (Art. 6.1.a) |
| Sending downloaded resources (white papers) and related targeted marketing | Identity, business contact information | Consent (Art. 6.1.a) and/or legitimate interest in B2B marketing (Art. 6.1.f) |
| Audience measurement and website improvement | Browsing data (analytics cookies) | Consent (Art. 6.1.a) |
| Compliance with our legal and accounting obligations | Contractual and billing data | Legal obligation (Art. 6.1.c) |
Your data is never used for automated decision-making that produces legal effects on you, nor is it subject to any profiling within the meaning of Article 22 of the GDPR.
4. Mandatory or Optional Nature of Data
Fields marked with an asterisk (*) in our forms are required; if left blank, we will not be able to process your request. The other fields are optional and help us improve the quality of our response.
5. Recipients of the Data
Your personal data is intended, within the limits of their respective responsibilities, for authorized internal teams at Blackbird Agency (sales, marketing, management) as well as the following processors, acting on our behalf and in accordance with our instructions:
- OVH (OVHcloud) — website hosting
- Cloudflare, Inc. — protection against attacks (DDoS), management of the content delivery network (CDN), and securing the Website’s data streams, which may involve processing technical data such as IP addresses
- Google Ireland Ltd. — Google Analytics 4 and Google Tag Manager (audience measurement)
- Brevo — Our email marketing and marketing automation solution
- Synolia — responsible for monitoring, maintaining, and ensuring the technical security of the Website
These service providers have access only to the data strictly necessary for the performance of their services and are contractually bound to comply with applicable data protection regulations. Your data is not sold, rented, or transferred to third parties for commercial purposes.
6. Data Transfers Outside the European Union
Some of our processors, notably Google (Google Analytics 4 / Google Tag Manager), may transfer data to the United States. These transfers are governed by the appropriate safeguards provided for by the GDPR, including adherence to the EU-U.S. Data Privacy Framework and/or the implementation of standard contractual clauses adopted by the European Commission. You may obtain a copy of these safeguards by contacting us using the contact information provided in Section 9.
7. Data Retention Period
| Type of Data | Retention Period |
|---|---|
| Contact form data | 3 years from the last contact, unless a contractual relationship is established |
| Newsletter data | Until unsubscription, then deletion; or 3 years from the last email opened or clicked if the user has not unsubscribed |
| Resource download data / leads | 3 years from the last contact |
| Cookies and audience measurement trackers | Up to 13 months from the time the cookie is set (see Cookie Policy) |
| Contractual and accounting data | Duration of legal retention obligations (10 years for accounting documents) |
8. Data Security
Blackbird Agency implements appropriate technical and organizational measures to ensure a level of security commensurate with the risk, including: secure hosting with OVH, encryption of data transfers (HTTPS/TLS), access to data restricted to authorized personnel only, and training of staff on best practices for data protection.
9. Your Rights
In accordance with applicable regulations, you have the following rights regarding your personal data:
- Right of access and rectification
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to object, particularly for marketing purposes
- Right to data portability
- Right to withdraw your consent at any time, without retroactive effect
- Right to provide instructions regarding the handling of your data after your death
You may exercise these rights by contacting us at the address provided in Article 1, provided you verify your identity. We commit to responding within one month of receiving your request.
If, after contacting us, you believe that your rights have not been respected, you may file a complaint with the French Data Protection Authority (CNIL) — 3 Place de Fontenoy, 75007 Paris — www.cnil.fr.
10. Minors
The Site is intended for a professional audience and is not intended for minors. Blackbird Agency does not knowingly collect data concerning minors under the age of 15.
11. Changes to This Policy
Blackbird Agency reserves the right to amend this privacy policy at any time, in particular to comply with any legal, regulatory, or technical changes. We encourage you to review this page regularly. The date of the last update appears in the document header.
12. Contact
If you have any questions regarding this policy or the processing of your personal data, please contact us:
- By email: [email protected]
- By mail: Blackbird Agency, 5 avenue de la Marseillaise, 67000 Strasbourg
- By phone: +33 3 88 25 77 00